Mobile is the future of advertising

Consumers are spending 10% of their media attention on their mobile devices while the medium only commands the 1% of total ad-spend, as you can see in the graphic below (www.theatlantic.com ):

Advertisers still like print, but the disparity between the two mediums gives a strong indication as to how much room mobile still has to grow

Consumerization dance

Apple will continue to ride consumerization to the enterprise

A growing number of employees in the company decides to bring their personal mobile devices and use them for professional activities

The use of the tablet is now limited to e-mail, document sharing and little else. There are very few companies that have so far succeeded in changing internal processes due to widespread use of iPad for business applications.
The change is complicated because it can only be bringing core business applications on the iPad.

Developing new applications is expensive and time consuming but it is an obvious choice if you want to exploit the new technologies to achieve optimal results.

New applications are often born from the need of a specific business line or department and are not generally applicable to the entire organization.

The development of new apps for iPad finally compel the company to build a store and the distribution rules.

iPad: new opportunity for unified communication

In addition to the leading smartphones, the "Unified Communications Solution" must support the leading tablets, including the Apple iPad, Android equivalents such as Samsung Galaxy, and business tablet. This support allows to offer a “best-of-both-worlds” combination of personal user device choice together with an optimized collaboration experience, increasing the chances of adoption and compliance as well as productivity for the business.

The advent of user-accessible application stores that accompanied these consumer devices has also challenged IT, which has typically used controlled or “standard-image” provisioning. Once again, rather than blocking progress it is possible to accommodate this new model by allowing users to access a secure, custom “enterprise app store” to download approved applications on a personalized basis, while limiting access to other applications that may increase risk.

Avaya, Cisco, Microsoft and other big vendors are already at the forefront in offering solutions and apps for unified communications.

But communications are increasingly driven by services offered by Skype or Google, and it may be difficult to support business investment.

Mobile commerce is now on the rise

Smartphones are already outselling personal computers, so the shift isn’t coming — it’s here.

Mobile devices continue to drive traffic on ecommerce websites. However, shoppers who use iPads and tablets convert to the purchase funnel more often and also spend more money compared to smartphone shoppers.

Businesses need to immediately begin looking for ways to simplify their mobile website. No one likes clicking through a cluttered site on an iPhone. It’s not easy and it will lose you customers.

Try buying a product from your ecommerce site with your mobile device. Is it easy? Is it friendly?

Responsive design helps, but it's necessary to take care of the overall buying experience. How does the user type in credit card information? How is the order confirmed? Does the user need to jump between browser windows?

Look at the site using a tablet and test everything!

Business Intelligence on iPad

Gartner predicts that by 2013, 33% of business intelligence functionality will be consumed on mobile devices. And it seems Gartner's forecast is a bit too modest. BI going mobile quickly, and tablets are leading that movement.

They generate added value and immediate benefits to the users allowing data analysis on mobile devices, in particular iPad. The business intelligence applications have long been recognized by companies as an important business tools, but the iPad revolution and the explosion of mobile workers has made them strategic and critical.

Usually the Business Intelligence Mobile is provided as an add-on module to the standard applications in use. The leading provider of BI solutions have a version or module for the Mobile but you can also look for new applications on the store vendors.

To date, despite the high interest around this type of applications for the mobile, the limitations are still plentiful. For example, many applications allow the visualization of data, but not their handling.

How to deploy tablets in the enterprise

Apple has introduced a volume purchasing plan and given enterprises the basic features for deploying applications. Instead, most machines enter the corporate world through a Bring Your Own Device or "BYOD" policy.

One of the big concerns with BYOD is that these devices now mix business and personal data, raising significant privacy concerns. 

Tablet integration is possibly the biggest issue facing the world’s leading organizations. As executives use their iPads and other tablets for business, how will organizations approach this issue?

Organizations at a staggering rate are incorporating tablet computing into their work processes.  Which apps doues your corporation need to bring on board?

The most important thing you can do with a tablet is use the device and the applications to transform the business, providing immersive end-customer and employee experiences.

CIOs and enterprise consumers will hopefully elevate the iPad from a high-potential, experimental device to a fully integrated and supported enterprise tool

Why Apple will score big in business?

"No one ever got fired for buying IBM." The same could now be said about Apple, considering the lead it holds in the tablet market.

Large businesses don’t like product risk. They want stability in the company from which they select their corporate hardware.

There’s comfort and stability in Apple as a corporate choice. 

Apple products also enjoy a huge third-party accessories and Apps market. “There’s an App for that,” it’s a corporate tranquilizer. Large companies want to be sure to find third-party applications compatible with the selected hardware. These allow it to evolve and keep up the product. 

Moreover 88% of the Fortune 100 chose Apple.

With these premises, how can the iPad’s competition stand out and become noticed by businesses?