Large businesses don’t like product risk. They want stability in the company from which they select their corporate hardware.
There’s comfort and stability in Apple as a corporate choice.
Apple products also enjoy a huge third-party accessories and Apps market. “There’s an App for that,” it’s a corporate tranquilizer. Large companies want to be sure to find third-party applications compatible with the selected hardware. These allow it to evolve and keep up the product.
Moreover 88% of the Fortune 100 chose Apple.
With these premises, how can the iPad’s competition stand out and become noticed by businesses?
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