martedì 8 maggio 2012

Why Apple will score big in business?

"No one ever got fired for buying IBM." The same could now be said about Apple, considering the lead it holds in the tablet market.

Large businesses don’t like product risk. They want stability in the company from which they select their corporate hardware.

There’s comfort and stability in Apple as a corporate choice. 


Apple products also enjoy a huge third-party accessories and Apps market. “There’s an App for that,” it’s a corporate tranquilizer. Large companies want to be sure to find third-party applications compatible with the selected hardware. These allow it to evolve and keep up the product. 

Moreover 88% of the Fortune 100 chose Apple.

With these premises, how can the iPad’s competition stand out and become noticed by businesses?


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