Smartphones are already outselling personal computers, so the shift isn’t coming — it’s here.
Mobile devices continue to drive traffic on ecommerce websites. However, shoppers who use iPads and tablets convert to the purchase funnel more often and also spend more money compared to smartphone shoppers.
Businesses need to immediately begin looking for ways to simplify their mobile website. No one likes clicking through a cluttered site on an iPhone. It’s not easy and it will lose you customers.
Try buying a product from your ecommerce site with your mobile device. Is it easy? Is it friendly?
Responsive design helps, but it's necessary to take care of the overall buying experience. How does the user type in credit card information? How is the order confirmed? Does the user need to jump between browser windows?
Look at the site using a tablet and test everything!
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