martedì 8 maggio 2012

iPad changed news consumption

In an episode of "Alice in Wonderland", Alice runs like a mad followed by the queen of hearts and she was completely out of breath. Amazed, she said to the Queen, "but we remained in the same place." And the queen responded: "Sure! To move forward we would have to run even faster. "


Consumption of news and information on the iPad is increasing as a direct result of the global popularity of the Apple iPad rising year-on-year.
Consumers are increasingly valuing mobility, hailing the rise-and-rise of the tablet computer and especially the Apple iPad. The other tablet brands have a very low percentage of share. The iPad is the undisputed first place with 94.64% of share.
Broadcast news outlets have become a large part of  news consumption through digital platforms.  



Additionally, users tended to gravitate more toward established news brands on their devices over “news aggregators”. The transition is taking place!


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